Social Banking and CRM System Useage in Banks contact us The operating environment for banks is experiencing change.  For example, each year 45% of customers stop at their local branch less than 5 times.  In the 18-29 age group, 92% use social media.  Surprisingly, the 65+ group is the fastest growing segment and 38% already partake in social media.  Visits to social networking sites by financial customers increases 31% annually.  Indeed, 45 of the biggest banks in the world have a Facebook ...